About Us

Hi, this is Shreya, Co-Founder of Rerden.

I believe fashion is more than what you wear; it’s a reflection of your lifestyle, your values, and your voice. My inspiration to start Rerden came from the idea of redefining sustainability transforming discarded denim into bold, handcrafted handbags that embody individuality and conscious luxury.

Each piece in my collection, from statement totes to compact coin pouches, is designed for the modern woman who dares to stand out while caring for the planet. Every bag carries a story. one of creativity, responsibility, and self-expression.

I’m not just creating handbags; I’m creating a movement towards meaningful fashion.

Make it conscious. Make it modern. Make it Rerden.

Why Choose Us

Empowering female
Empowering female
Trendy & classy
Trendy & classy
Ecofriendly
Ecofriendly
Sustainable
Sustainable

Redefining Everyday Carry

Your bag should do more than just carry things — it should carry your identity. RERDEN’s denim totes combine clean silhouettes with subtle sophistication, designed to transition effortlessly from work to travel to leisure. Built for those who value simplicity without compromise, each piece captures the essence of refined practicality and understated beauty.

Carry Confidence. Carry RERDEN.

Inspired by urban movement and crafted for comfort, RERDEN brings you totes that redefine what luxury feels like — simple, functional, and timeless. Each piece is a symbol of elegance that fits seamlessly into your everyday rhythm. Whether you’re stepping into a meeting or heading on a weekend getaway, RERDEN travels with you — gracefully and purposefully.

Testimonial from Satisfied Clients